Brand Strategy &
Positioning
Tired of second-guessing your brand’s direction? Together, we’ll give you complete clarity on who you serve, what you offer, and how to grow with confidence.
If your brand feels off, this is where to start
Design can only do its job if you know what your brand stands for.
If your brand looks good but still feels off, it's probably not a design issue — it's a clarity issue. Strong brands don't start with visuals. They start with knowing exactly who they serve, what they offer, and why it matters.
Let's get you crystal clear on your message, your audience, and what sets you apart — so when you do invest in design or marketing, it actually works.
What changes when you have real clarity
Before
You’re unsure what makes your business different
You can’t describe what you do without second-guessing yourself
Your messaging changes every few weeks
You attract people who aren’t quite the right fit
Your brand feels scattered or stitched together
You feel like your brand is always playing catch-up
After
You know exactly what to say and who you’re saying it to
You speak about your work with confidence and ease
Your message stays consistent, even as you grow
You draw in the right people who value what you offer
Your brand becomes a tool, not a stressor
Your brand feels cohesive, intentional, and aligned
Find clarity & confidence
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Find clarity & confidence ↘
Discover your competitive advantage in just 2 hours
Not sure what sets you apart? This two-hour, 1:1 workshop helps you define your position in the market so you can move forward with confidence.
Perfect if you want to start small, move fast, and make smarter decisions before investing in design.
What you get:
2-hour one-on-one strategy workshop
Competitive positioning analysis to understand your market
Identification of your core differentiator
Clear brand positioning statement to confidently communicate what sets you apart
Strategic recommendations for next steps
Timeline: 1 week
Investment: €450 (credited toward Full Strategy if booked within 30 days)
Quick Clarity
Brand Positioning Workshop
Perfect for you if…
Need clarity on what makes you different before making bigger investments
Want to test the strategic process before going deeper
Are ready to make decisions, but need direction first
In-depth strategy
Complete Brand Strategy
A comprehensive strategic foundation to guide your business forward with clarity and confidence
Most businesses jump straight to design, but without strategy, design can't do its job. This is where we build the complete strategic foundation that makes everything else work.
We’ll define who your business is for, why it matters, and how to communicate it clearly across everything you do.
What’s included:
Strategy Consulting & Comprehensive Documentation
6 hours of one-on-one strategy calls, typically completed across 2-3 days
Brand essence (vision, mission, values that drive decisions)
Customer analysis (who they are, what they need, how they make decisions)
Market positioning (why your ideal customers should care about your brand)
Competitive differentiation (what sets you apart in their eyes)
Brand personality & voice (how to communicate with your specific audience)
Content strategy & visibility plan (how to reach and engage the right people)
Strategic messaging framework for all communications
Design is not included, but can be added as an additional service.
Timeline: approx. 4 weeks
Investment: starting at €2,500
Perfect for you if…
You need a comprehensive strategic foundation before any design work
You have existing visuals but no real direction
You're launching something new and want to do it right from the start
You want your team, partners, and audience on the same page
Add-on
Customer Interviews
Want to know what your customers really think?
Perfect complement to your brand strategy work. I'll interview up to five of your ideal clients and deliver insights that help refine your brand and messaging based on real customer feedback.
What you get:
Professional customer interviews conducted for you
A clear insights report with key takeaways
Understanding of what attracts people to your business (and what might be missing)
Actionable ideas to refine your message and offers
Timeline: approx. 2 weeks
Investment: Starting at €750
How you’ll use your brand strategy
What you get from this process isn’t just insight. It’s a practical foundation you’ll actually use to run your business better.
You’ll use it to:
Write your website copy without overthinking it
Make faster decisions about offers, messaging, and direction
Launch something new without losing your voice
Brief employees, designers, vendors, and collaborators with clarity
Stay focused on what matters as your business grows
Build a brand that reflects the full picture, not just the surface
→ This is how you build a business that feels like yours from the inside out.
The Process
How we create your strategic advantage
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Strategy Workshop
Through focused, one-on-one sessions, we uncover your unique value proposition, define your ideal customers, and clarify your competitive advantage.
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Strategic Discovery & Research
I research your business, your audience, and your competitors to identify key opportunities.
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Documentation & Framework
You get a complete brand strategy guide that becomes the roadmap for all your messaging and marketing.
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Implementation Planning
We map out actionable next steps so you know how to apply your strategy across your website, content, and communication.
Kind Words
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![Sonja Kuhl smiles and holds up her instrument]()
Sonja Kuhl, Calm to Go
“Before, I felt like I had ten different fonts and everything looked cobbled together. Plus, it was time-consuming, because I could never decide on a design. Now designing assets has become easier for me. I've become even clearer on what I stand for, and what I want to say and convey. Sara showed a lot of consideration for me, Calm to Go, and my mission and that is now also reflected in the brand design. It now looks consistent, straightforward, and professional.”
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![Physiotherapie Remedium Logo.]()
Franziska Moser, Physiotherapie Remedium
“After working with Sara I have a clearer vision of what my practice stands for, where we want to go, and, above all, what we don't want. I also have a clearer vision of what we want to embody and how we want to present ourselves to patients. Everything feels more structured, looks more structured, and is clearer. I always felt like I was getting great support and that my needs and those of my practice were being addressed. For me, it was the all-around feel-good package :)”
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![Janina Roeseler smiling]()
Janina Roeseler, mindful movements
“Before working with Sara I didn’t know who I was talking to, what my clients’ needs were, or what set me apart from other yoga teachers. I didn’t have a clear vision and I didn’t have a brand. I had just a logo, but no concept. Sara brought together the right mix of structure with a big heart, so I felt like I was in good hands the entire time. I really appreciate Sara as a person as well as a brand designer and strategist. Now I am really happy with our work together, and I am only at the beginning of something wonderful!”
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![Daniela Kuenze smiling]()
Daniela Künze, Pelvic Potential
“Sara’s professionalism, commitment, and energy impressed me. She manages to put herself in people’s shoes and get ideas out of their heads onto paper. I also appreciated her clear structure and approach from the start. She developed a great brand identity for us, and I feel very confident about the future. Keep up the good work - I’m a fan!”
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![Petra Kantschik smiling]()
Petra Kantschik
“Working with Sara was so much more than just choosing the right colors and typography. Understanding my weaknesses and turning over every stone in my business gave me so much clarity. With her support, I rediscovered my business and my why. I now have clarity and feel a lightness in my daily work that goes far beyond design decisions.”
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![Annika Mewes smiling]()
Annika Mewes, MyVlow
“I would recommend Sara anytime – as her work was just so valuable, and our collaboration was inspiring. I am a fan of the fact that the schedule and due dates are easy to follow and can be viewed at any time. This way, I was always able to schedule the collaboration well into my daily routine.”
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![Karima Henss smiling as she packs a Kari Concept bag]()
Karima Henss, Kari Concept
“Before working with Sara we felt overwhelmed when it came to establishing a clear line across the different areas of our business and thus create a distinguishing feature. She not only incorporated everything important to us into the design, but she also gave us clarity and structure. She was such an asset to us, we couldn’t have done it alone.”
FAQs
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The Brand Positioning Workshop is a focused, two-hour session that helps you define your position and next steps.
The full strategy is a comprehensive deep dive into every part of your brand’s foundation, including messaging, voice, customer insights, and a full strategy roadmap.
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Some businesses need strategic clarity first before investing in design, or they may want to work with their own designers using a solid strategic foundation. Others are launching and need positioning clarity before anything visual. This service gives you everything you need to communicate effectively and make smart business decisions, whether you add design later or handle it separately.
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Absolutely! If you complete the Brand Strategy service and later want visual identity design, I can create a custom proposal for the design work. Having a completed strategy makes the design process more efficient and effective.
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For the Brand Positioning Workshop, you'll receive a positioning document including a competitive analysis and your positioning statement that defines what sets you apart, plus strategic recommendations for your next steps.
For Complete Brand Strategy projects, you’ll get a full strategy document covering everything we’ve worked on, plus guidance on how to apply it. This becomes your roadmap for all future branding, messaging, and content.
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A Complete Brand Strategy typically takes 4 weeks from start to finish. This includes time for research, our strategy sessions, documentation, and revisions.
The Brand Positioning Workshop is 2 hours, and with the documentation, it can be completed within 1 week.
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Free Masterclass
Want to learn more about Branding?
In this masterclass, I'll show you exactly how to create stronger connections with your audience and make your business unforgettable. You'll learn the psychology behind memorable brands and practical steps to apply these insights to your own business.
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