Brand Strategy, visual Identity design, website design
Everything you need to build an unforgettable brand
What if your brand could speak for you before you even opened your mouth?
What if every touchpoint — your website, your packaging, your business cards, your social media — told your story so clearly that ideal customers chose you without hesitation? What if you never had to feel embarrassed about how your design looked again?
That's what happens when you stop settling for "good enough" design and start investing in a brand that works as hard as you do.
Imagine a brand that…
Communicates your value clearly before you say a word
Gives you the confidence to go after bigger opportunities & charge premium prices
Attracts your ideal customers with a polished identity that feels unmistakably you
Makes it easier to pitch, sell, and make decisions
Provides the clarity & direction to grow your business & shape your brand's future
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The Services
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The Services ◦
Crystal-clear direction for your brand. Strategic clarity that makes every other business decision smarter, easier, and more impactful.
A professional visual identity that grows with your business. Complete logo systems, color palettes, and brand guidelines that bring consistency, credibility, and character to every part of your brand.
Custom websites that show you mean business. Squarespace websites designed to convert visitors into customers, providing a seamless user experience that supports your business goals.
Packaging design, social media templates, business cards, and other branded materials that help your business look cohesive, professional, and polished wherever people meet your brand.
Why you’ll love working together
Strategy first, design second
You don’t just want a pretty logo — you want to make moves. That’s why every design decision is rooted in understanding your business goals, target customers, and market position, ensuring your brand works strategically, not just aesthetically.
Design with growth in mind
Your brand system is designed to evolve with your business. Flexible guidelines and scalable elements mean your investment only grows stronger over time.
A truly collaborative partnership
You know your business. I know how to turn that into branding that people instantly get. I’ll guide you through the process step by step so you end up with branding that feels right and gets results.
Brands built with staying power
No trendy designs that look dated next year. I create timeless brand foundations that support your business goals for years to come, not just current design fads.
FAQs
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I work with businesses of all sizes, across industries and countries. What matters isn't where you're from. It's that you're building something with purpose and want to create real impact.
You have big goals and a clear vision. You're looking for a creative partner to turn that vision into a brand that works and lasts.
Think we'd be a good fit? Fill out this form, and let's find out!
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Branding is collaborative, and your input is key to creating something that truly reflects your business. Think of this as brand therapy. I'll ask questions to figure out what makes your business one of a kind, so be ready to share openly.
You'll be involved throughout the process, from sharing insights about your business to reviewing design decisions. Don't worry, though. I'll guide you every step of the way so you always know what to expect.
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It depends – and I know that’s not the most satisfying answer. No two businesses are the same, so it depends on what you need and where you want your brand to go.
To keep things transparent, you’ll find the minimum investments for most services on the respective page.
After a free consultation call, I’ll send you a custom quote based on what you actually need.
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Yes! I know working with a designer is an investment, so I offer flexible payment plans to make it easier.
A non-refundable first payment secures your spot on my calendar, and the remaining balance is split into 2–5 payments, based on the project size. Payments are spread throughout the process, so you can invest in your brand with confidence.
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My availability varies throughout the year, but I typically book projects 1–3 months in advance. If you're interested in working together, reach out early to reserve your spot.
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No, because a logo alone won't create the impact your brand needs. A strong brand is more than a symbol. It's a complete visual experience that connects with your audience.
A cohesive identity built through color, typography, layout, and logo variations (learn more about logo variations and why they matter here) creates trust and recognition across your website, packaging, social media, and more. A logo by itself can't do that.
If you only need a logo for now, Creative Market has premade options to help you get started. When you're ready to invest in a complete visual identity that truly represents your business, I'll be here to help you make that upgrade.
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I primarily work with Squarespace because it’s an all-in-one platform, which makes it very easy for my clients to maintain the website themselves. But if you need a different platform, I work with a network of developers. We'll discuss the best option for your business during your consultation call.
Kind Words
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![Sonja Kuhl smiles and holds up her instrument]()
Sonja Kuhl, Calm to Go
“Before, I felt like I had ten different fonts and everything looked cobbled together. Plus, it was time-consuming, because I could never decide on a design. Now designing assets has become easier for me. I've become even clearer on what I stand for, and what I want to say and convey. Sara showed a lot of consideration for me, Calm to Go, and my mission and that is now also reflected in the brand design. It now looks consistent, straightforward, and professional.”
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![Physiotherapie Remedium Logo.]()
Franziska Moser, Physiotherapie Remedium
“After working with Sara I have a clearer vision of what my practice stands for, where we want to go, and, above all, what we don't want. I also have a clearer vision of what we want to embody and how we want to present ourselves to patients. Everything feels more structured, looks more structured, and is clearer. I always felt like I was getting great support and that my needs and those of my practice were being addressed. For me, it was the all-around feel-good package :)”
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![Janina Roeseler smiling]()
Janina Roeseler, mindful movements
“Before working with Sara I didn’t know who I was talking to, what my clients’ needs were, or what set me apart from other yoga teachers. I didn’t have a clear vision and I didn’t have a brand. I had just a logo, but no concept. Sara brought together the right mix of structure with a big heart, so I felt like I was in good hands the entire time. I really appreciate Sara as a person as well as a brand designer and strategist. Now I am really happy with our work together, and I am only at the beginning of something wonderful!”
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![Daniela Kuenze smiling]()
Daniela Künze, Pelvic Potential
“Sara’s professionalism, commitment, and energy impressed me. She manages to put herself in people’s shoes and get ideas out of their heads onto paper. I also appreciated her clear structure and approach from the start. She developed a great brand identity for us, and I feel very confident about the future. Keep up the good work - I’m a fan!”
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![Petra Kantschik smiling]()
Petra Kantschik
“Working with Sara was so much more than just choosing the right colors and typography. Understanding my weaknesses and turning over every stone in my business gave me so much clarity. With her support, I rediscovered my business and my why. I now have clarity and feel a lightness in my daily work that goes far beyond design decisions.”
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![Annika Mewes smiling]()
Annika Mewes, MyVlow
“I would recommend Sara anytime – as her work was just so valuable, and our collaboration was inspiring. I am a fan of the fact that the schedule and due dates are easy to follow and can be viewed at any time. This way, I was always able to schedule the collaboration well into my daily routine.”
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![Karima Henss smiling as she packs a Kari Concept bag]()
Karima Henss, Kari Concept
“Before working with Sara we felt overwhelmed when it came to establishing a clear line across the different areas of our business and thus create a distinguishing feature. She not only incorporated everything important to us into the design, but she also gave us clarity and structure. She was such an asset to us, we couldn’t have done it alone.”
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