Brand Design
Your brand is more than just a logo. It’s how customers decide whether to trust you, choose you, or scroll past you.
That’s why looking pretty isn’t enough. Your brand has a job to do: earn trust, show value, and make people want more. Together, we’ll figure out what your ideal customers actually care about and turn that into a brand that speaks to them clearly. No more wondering if your brand reflects your quality. Just design that works as hard as you do to grow your business.
Choose your brand design service
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Choose your brand design service ↘
The difference isn't just what you get — it's how far you can go with it.
The Essential Brand
A professional foundation to help you launch or level up
Perfect for new founders or established brands ready to upgrade from DIY design. With the Essential Brand, you get a polished, professional visual identity that builds trust and confidence from day one.
What's Included:
30-minute strategy call to align on your vision
Creative direction & mood board that captures your unique style
Mini logo suite (primary & secondary logo)
Custom color palette for a cohesive, recognizable look
Strategic font selection for personality and readability
Mini style guide to keep everything consistent
Timeline: 4 weeks
Investment: Starting at €2,500
Perfect for you if…
You need visuals that match your expertise
You’re done with DIY branding that feels amateur
You want to launch or relaunch with confidence and credibility
You need professional branding to attract investors or premium customers
The Breakthrough Brand
Brand positioning, implementation support, and a versatile visual identity for lasting impact
When you're serious about long-term growth, you need more than just the basics. Get strategic clarity and the complete visual toolkit that sets premium brands apart — multiple logo variations, custom elements, and the design freedom to always be on brand, never boring.
What's Included:
Everything in Brand Essentials, plus the support and design depth to make your brand unforgettable.
Strategic Foundation:
One-on-one brand positioning workshop to identify your competitive advantage in 2 hours
60-minute strategy call to align on your vision and direction
Complete Visual Identity:
Creative direction & mood board aligned with your vision and ideal customer
Complete logo suite (primary & 2-3 secondary logos & brand marks)
Custom color palette for consistent brand recognition
Strategic font selection for personality and readability
Custom illustrations/patterns to add depth and texture to your brand
Implementation Support:
Comprehensive brand style guide with real-world application examples
One-on-one implementation call to help you launch your new brand like a pro
Timeline: 6 weeks
Investment: Starting at €4,000
Perfect for you if…
You’re building for long-term growth and recognition
You want clarity and strategy to support your design
You value having options and never feeling limited by your visuals
You want brand depth that competitors can't easily replicate
You want to be on brand, but never bored or boxed in
The choice is yours
The Essential Brand
gives you a professional and credible visual identity. You'll have everything you need to compete confidently and build trust from the first impression.
The Breakthrough Brand
makes you memorable and intentional. You'll have clarity about your market position and a complete visual toolkit designed to grow with you, plus the support to implement it all successfully.
Both will transform how people see your business. The question is: Are you looking for solid professionalism, or unforgettable impact?
Which service fits your business?
“I need a more professional look and feel.”
✓ I want a simple, effective visual identity
✓ My current DIY design doesn't reflect my quality
✓ I need professional visuals that match my expertise
✓ I'm focused on getting a solid foundation in place
Perfect for businesses ready to look as professional as they are:
The Essential Brand
"I’m building a brand with lasting impact."
✓ I'm building something designed to last and grow
✓ I want to stand out with custom illustrations or patterns
✓ I value having more options and design flexibility
✓ I'm ready to invest in becoming truly memorable
For businesses ready to become beloved brands:
The Breakthrough Brand
Still unsure which one is best for you? Inquire to book your free consultation call.
Add-On Design Services
Take your brand further
Every detail matters. Your website, packaging, and marketing materials all shape how people see and remember your brand. These custom design services create a seamless brand experience that builds trust and drives results.
Packaging Design
Your packaging is often the first thing people notice about your product. Let's make it count with design that stands out on the shelves and creates a memorable unboxing experience.
Digital Brand Assets
Keep your brand consistent online with custom-designed digital assets. From custom social media templates to presentation decks or other marketing graphics, let’s make you instantly recognizable across all platforms.
Print Design
Professional printed materials build trust and make your brand feel established. From pitch decks to lookbooks, menus, brochures, business cards, and flyers, branded and printed collateral brings your brand experience to life in the real world.
What professional brand design actually gets you
Instant credibility
A complete visual identity that makes people take you seriously from the first impression — no more apologizing for how things look.
Strategic foundation
Every design decision is made with your ideal customers in mind, ensuring your brand attracts the right people and justifies premium pricing.
Consistent recognition
Clear guidelines that make your brand instantly recognizable everywhere, building the familiarity that turns browsers into buyers.
Long-term investment
Design elements created to grow with your business — a professional foundation that won't look dated or need replacing next year.
The Process
How we build your brand
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Creative Direction
We start by getting clear on your audience, your goals, and how your brand needs to come across visually. This way, we ensure your design speaks to the right people and reflects where your business is headed. For Breakthrough Brand projects, this includes a dedicated positioning workshop to clarify your competitive edge and message before we design
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Brand Design
With a clear direction, I get to work on your visual identity. Every element, from logos to color palette and fonts, is chosen to reflect who you are and speak to the people you want to reach. The result is a cohesive, recognizable, and trustworthy brand that looks polished and feels like you.
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Application
This is where your brand truly comes to life. From your website to packaging and marketing materials, using your visual identity consistently builds recognition and makes every interaction feel seamless and intentional. What you get depends on your chosen services, but your brand will look strong and cohesive everywhere it appears.
Kind Words
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![Sonja Kuhl smiles and holds up her instrument]()
Sonja Kuhl, Calm to Go
“Before, I felt like I had ten different fonts and everything looked cobbled together. Plus, it was time-consuming, because I could never decide on a design. Now designing assets has become easier for me. I've become even clearer on what I stand for, and what I want to say and convey. Sara showed a lot of consideration for me, Calm to Go, and my mission and that is now also reflected in the brand design. It now looks consistent, straightforward, and professional.”
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![Physiotherapie Remedium Logo.]()
Franziska Moser, Physiotherapie Remedium
“After working with Sara I have a clearer vision of what my practice stands for, where we want to go, and, above all, what we don't want. I also have a clearer vision of what we want to embody and how we want to present ourselves to patients. Everything feels more structured, looks more structured, and is clearer. I always felt like I was getting great support and that my needs and those of my practice were being addressed. For me, it was the all-around feel-good package :)”
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![Janina Roeseler smiling]()
Janina Roeseler, mindful movements
“Before working with Sara I didn’t know who I was talking to, what my clients’ needs were, or what set me apart from other yoga teachers. I didn’t have a clear vision and I didn’t have a brand. I had just a logo, but no concept. Sara brought together the right mix of structure with a big heart, so I felt like I was in good hands the entire time. I really appreciate Sara as a person as well as a brand designer and strategist. Now I am really happy with our work together, and I am only at the beginning of something wonderful!”
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![Daniela Kuenze smiling]()
Daniela Künze, Pelvic Potential
“Sara’s professionalism, commitment, and energy impressed me. She manages to put herself in people’s shoes and get ideas out of their heads onto paper. I also appreciated her clear structure and approach from the start. She developed a great brand identity for us, and I feel very confident about the future. Keep up the good work - I’m a fan!”
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![Petra Kantschik smiling]()
Petra Kantschik
“Working with Sara was so much more than just choosing the right colors and typography. Understanding my weaknesses and turning over every stone in my business gave me so much clarity. With her support, I rediscovered my business and my why. I now have clarity and feel a lightness in my daily work that goes far beyond design decisions.”
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![Annika Mewes smiling]()
Annika Mewes, MyVlow
“I would recommend Sara anytime – as her work was just so valuable, and our collaboration was inspiring. I am a fan of the fact that the schedule and due dates are easy to follow and can be viewed at any time. This way, I was always able to schedule the collaboration well into my daily routine.”
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![Karima Henss smiling as she packs a Kari Concept bag]()
Karima Henss, Kari Concept
“Before working with Sara we felt overwhelmed when it came to establishing a clear line across the different areas of our business and thus create a distinguishing feature. She not only incorporated everything important to us into the design, but she also gave us clarity and structure. She was such an asset to us, we couldn’t have done it alone.”
FAQs
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No, because a logo alone won't create the impact your brand needs. A strong brand is more than a symbol. It's a complete visual experience that connects with your audience.
A cohesive identity built through color, typography, layout, and logo variations (learn more about why logo variations matter) creates trust and recognition across your website, packaging, social media, and more. A logo by itself can't do that.
If you only need a logo for now, Creative Market has premade options to help you get started. When you're ready to invest in a complete visual identity that truly represents your business, I'll be here to help you make that upgrade.
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Yes! I know working with a designer is an investment, so I offer flexible payment plans to make it easier.
A non-refundable first payment secures your spot on my calendar, and the remaining balance is split into 2–5 payments, based on the project size. Payments are spread throughout the process, so you can invest in your brand with confidence.
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Don’t worry, I’m here to help you figure that out. Please fill out the inquiry form and if we’re a good fit we’ll hop on a free consultation call. With more insights I’ll give you my recommendations and create a custom proposal for you.
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It depends – and I know that’s not the most satisfying answer. But no two businesses are the same, so the cost depends on what you need and where you want your brand to go.
To keep things transparent, here are the minimum investments for brand design:
The Essential Brand starts at €2,5K, the Breakthrough Brand starts at €4K.After your free consultation call, I’ll send you a custom quote based on what you actually need.
Want to learn more about branding?
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