◯ Modern wardrobe staples for everybody
Reware is a conceptual brand that creates ethically sourced apparel for modern women of all sizes. They create modern wardrobe staples that don’t harm their wearers or the planet, and can provide women with a positive feeling about their body—no matter what shape or size.
Role & Services
Brand identity
Custom illustrations
Collateral
Packaging
Project category
fashion + apparel, e-commerce + retail, sustainability
*Please note that this is a self-initiated project. Any similarities to existing businesses are unintentional.
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The Goal
The goal was to create a brand experience that makes their audience feel confident and environmentally conscious as they buy timeless and high-quality staples — An identity that is high end & honest.
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The Approach
A sophisticated neutral color palette underlines the timelessness of the apparel, while modern typefaces create dynamic contrast. A contemporary interpretation of Art Nouveau floral illustrations is a callback to the past, recycling, and regrowth, values that are important to Reware.
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The Result
The result is a brand that is stylish but as long-lasting as the clothes Reware creates. The neutral colors and minimal decoration don’t distract from the apparel and the people that wear them.
◯ Now booking