Brand Design is not a Magic Fix

Brand Design

Mar 9

Let’s be honest – design won’t turn your business from a pumpkin into a golden carriage. The fancy dress doesn’t turn Cinderella into a real princess. Yes, for a moment people believe she is a princess. But when the clock strikes midnight it’s all gone again and the illusion fades away.

So let me ask you, what happens when the clock strikes midnight for you? What will people find when the design is stripped away?

What remains is the essence of your brand:

Quality of your work
Your process
Your beliefs and values
Your mission and vision

That’s why it’s so important to gain clarity on these things first before creating the design. The dress is not what wins Cinderella the prince (the stepsisters had fancy dresses too). It sure got his attention and the glass slipper led him back to her, but it was what was underneath the dress that made him fall in love with her. And the same is true for your customers. If your process is full of gaps and your values are not aligned with your product or service, the best design can’t hide these flaws in the long run.

That’s why an integral part of my process is making sure that we get crystal clear on your brand essence first before we even talk about the design. Together we’ll go deep to build this foundation and understand your vision, values and all the intricacies of your business. A brand is so much more than design and I want you to gain clarity, confidence and the ability to connect with your dream clients.

And only then do we go into the design process and create strategy-driven brand design that goes beyond beautiful, but that reflects your values, attracts your dream clients and emboldens you to show up authentically.

So if you want me to be your fairy brandmother get in touch! I offer brand strategy both as a standalone service and in combination with brand design (click here to learn more about my services).